Bar Essentials 101: How to Make Your Bar Poster Stand Out

    To create an established bar, you can’t forget about the design it takes to create a brand. When making your first bar, we’ve given you a few tips to help you start it correctly. Following this advice will give your team the tools and ideas it needs in order to make it interesting.

    Let’s start!

    Think About Your Customer

    Before you start creating your poster, keep your customer in mind. If you don’t know who your target audience is, you’ll fail to do so. Bars who don’t follow this step are unable to create a compelling poster that feels impactful and authentic to their customers.

    You have to ask yourself the following questions:

    • How does my event/business speak to them?
    • What design elements will grab their attention?
    • What voice brand speaks the best about your restaurant?

    When you create a clear definition for your customer, then you can find a team to design a good poster for your bar.

    Create Your Message

    Whether you’re advertising for an event or weekday Happy Hour, you need to craft a message that’s tailored to your customers. Creating a clear message will help you during the design process. Additionally, it will help you with create design elements that are impactful and unique to your customers.

    How Can POS Systems Like Poster Help?

    Besides creating posters, you’re going to need a POS system to help with the daily operations of your restaurant. Poster helps with inventory management, meaning that it can also help you keep track of how many bar signs, posters, and other forms of advertisement you have available.

    Discuss Metrics For Success

    If your goal is to create a successful poster for your restaurant, then you must define how you measure success. Having good metrics is important, but this is a step that a lot of starting bars & restaurants tend to miss.

    Are you looking to increase bartender tips, improve customer service speed, or something different? When making your first bar Poster, you want to keep this in mind.

    When you set firm metrics in place, it tells you who is working and who isn’t. As a result, you’ll be able to optimize your poster design, and get some good results in the process.


    Your budget is a main factor in creating your bar poster. Setting a budget ahead of time is important as it determines how many posters can be printed out, what printer will be used, and the best paper options.

    First, look at your total budget, and divide it by the total number of posters printed. This gives you the budget-per-print cost. For instance, let’s say I have a budget of $500, and you need around 500 posters printed. The cost will then be $1 per poster that’s printed out.

    Knowing these numbers ahead of time will save you money and time It will help you find the right print settings and options based on your budget. By doing this, you’ll save money while creating a poster that represents your company’s image.


    Your bar needs to be planned and well-designed in order to captivate your audience. This means that you should spend time creating it with your team and refining it until it looks perfect. Thus, you’ll have a fully functioning bar that appeals to almost every consumer that walks in.


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

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