5 Branding Ideas to Help Your Business Stand Out


    The majority of customers out there aren’t considered to be brand loyal. For business owners, this means that there is constant competition that has to be dealt with. Today, there is an extremely competitive market out there and it is essential for your business’s success that you stand out from the crowd. Luckily, there are a number of effective ways to do this and here are five of the potential promotional methods you should consider.

    Redesigning Your Logo

    The logo of a business is the face of the company. When it comes to brand building, the majority of marketers believe that the logo plays a big part in it. If you have a simple logo that hasn’t had much time put into it, this reflects poorly on your branding efforts. Customers may think that your company is unprofessional due to the lack of professionalism in the design of the logo. This doesn’t mean that your logo needs to be big and complicated; just modern and well-designed. Have a look at what you already have and see whether there is anything you can do to change it and draw in your target audience.

    Social Media Evaluation

    Evaluating the presence of your business on social media, such as accounts on Facebook, Instagram, and Twitter, is important. Social media is a very powerful way to promote your business far and wide without you having to spend a fortune. You can use it to create connections and build up a community of users that revolve around your service or product. It is a very useful tool for startup businesses due to the cheapness and efficiency of the promotional method.

    Fantastic Customer Service

    Great customer service is always important, but making it better compared to your competitors can make the world of difference. Customers are known to take their business elsewhere if they have a bad experience and with the competition that many business owners face today, losing customers over poor service is something that should definitely be avoided. So, ensuring that the core of your company’s focus consists of fantastic customer service and that you promote this is the first step in standing out.

    Promotional Products

    Having promotional products that you can send out is a great way to brand a business. Not only does it provide your potential customers with a free product that they can use and will appreciate, but it also can be used as a highly effective marketing strategy. There are many different products to consider, but a unique example of promotional products that can be very effective are custom shaped USB flash drives. These can be used by all kinds of customers in both work and out of work environments, and they tend to stand out. You can design these flash drives into the shape of your logo or you could design one in the shape of your product and have your logo printed on it. Whatever you decide to do, it’s clear that you can’t go wrong with custom shaped USB flash drives.

    Product Packaging

    If you offer a product, the way your packaging is designed can really affect the rate at which you sell your products. Your packaging design shouldn’t only stand out; it needs to be attractive, the right price, and good for the environment.

    When you are branding your business, you need to make sure that your focus is directed at creating a gamut of graphic designs, including your logo, social media profiles, the website, business cards, brochures, and promotional products. It doesn’t take much to impress an audience. Some creativity and dedication are all you need when it comes to sending out your brand mess


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

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