Bid Farewell: Why Millennials Are Abandoning Nightclubs

    There’s a massive trend brewing in America’s nightlife scene. Nightclub and bar attendance has been on a steady decline for the past several years and counting. Nightclubs are going out of business left and right with more being threatened to close their doors each and every day. There has been a massive decline in liquor profits and overall revenue. This trend isn’t only exclusive to the United States; the U.K. has also been experiencing a similar drop in their once world-renowned nightlife scene. What is to blame for all of this, you ask?

    Millennials.

    Who are these impactful millennials?

    According to GFK, the global research firm, millennials are widely categorized individuals who were born anywhere between the years 1977 and 1994. Ranging between the ages of 21 and 38, they are the target demographic for all club owners and other current nightlife vendors. These millennials are very different from their Generation X parents—they were raised to be extremely tech savvy since they entered adulthood equipped with cellphones, up-to-date social media interactions, and would certainly much rather spend their hard-earned money on experiences rather than material possessions.

    While evaluating such preferences, millennials sound like the ideal group to be regularly enjoying themselves at various nightclubs—or so one would think? If this is the case, why are nightclubs and entertainment venues alike suffering such massive declines in their numbers? Since millennials favor experiences over material things, shouldn’t nightclubs be benefiting? Where are these millennials going instead?

    Are millennials going to nightclubs?

    Simply put, not really—at least not as frequently as their Generation X counterparts did at popular discotheques. Countless studies, as well as daily observations, show millennials are no longer opting to go to nightclubs anymore when contemplating the value of a night out. A survey by ULI/Lachman Associates dictates that only slightly higher than 60% of all millennials spend time at nightclubs. Of that 60%, only 25% spend time at nightclubs more than once a month. The millennials who go to nightclubs say they mostly go for “special occasions,” like bachelor/bachelorette parties, viewing a specific DJ, attending a celebrity event, or going out to explore party capitals like NYC and Las Vegas. Although these serve as the main reasons why millennials venture into nightclubs, they don’t seem to be enough to back up such dismal numbers.

    Nightclubs do not have a large return rate of millennial consumers. Nightclub owners are finding it very difficult to keep their doors open when a large portion of their clientele only stops by occasionally and skimps on drink orders. (It’s all about the pre-game anyway, right?) It comes to no surprise that an average of 6,500 venues have been breaking down earlier and earlier each night and officially closing up shop before passing the first year mark in their business, at least according to J.C. Diaz, the Executive Director of the Nightlife Association. To add insult to injury, the IBIS World Bar Business & Nightclub Business Industry reports that bar and nightclub revenue fell 9.3% in 2009 following The Great Recession. While other businesses are slowly climbing back up from higher unemployment rates and lower consumer spending, the nightclub industry just doesn’t seem to be following suit. The industry is not bouncing back.

    Why aren’t millennials patronizing night life venues?

    We know that millennials aren’t frequenting nightclubs often, but why? What are their reasons? An anonymous online survey set out to find the answers. Millennials who were not regular nightclub attenders were asked for their reasons for not attending. Their responses:

    • Expensive cover charges
    • High-priced drinks
    • Long lines
    • Slow bar service
    • Rude staff
    • Being pushed around in crowded atmosphere
    • Poor male-to-female ratio
    • Better ways to discover new music
    • Inability to have a conversation

    The last two reasons are especially important to pay attention to. The fact that millennials can go elsewhere to discover and listen to new music and that they can’t have a decent conversation with people at nightclubs, came up a lot in the survey. Technology has played a tremendous role in how we source our entertainment and choose to communicate, which is a major change from the past.

    With very limited resources to discover new music, Generation X highly depended on nightclubs to dictate what was worth listening to, hear new releases, and dance to those catchy beats. With advancements in technology and music streams at their very fingertips, millennials don’t feel as if nightclubs provide as much value for socialization or to the music industry anymore. “People mostly find new music on Facebook, SoundCloud, Twitter, Instagram, TV, and through friends,” says an anonymous source. Another survey participant wrote: “People who appreciate underground or live music are at music festivals, concerts, and jazz clubs.”

    These respondents are also adamant on no longer needing to go to bars and nightclubs to meet a potential partner. Thank you, Tinder! Again, nightclubs were an lively atmosphere for meeting people highly popularized by Generation X. These venues acted as a social hub for meeting new people and expanding a person’s network. With new alternatives, such as online dating apps and websites, many millennial women feel that online dating is a lot safer and much more efficient than the organic ways of years prior. Millennials understand that controlled online settings are more appropriate for finding potential mates than drunken fumbles in a sticky-floored club. Sophie Wilkinson, news editor of women’s lifestyle website The Debrief, makes an excellent point when it comes to women and nightclubs. She says that nightclub bouncers are much more focused on kicking out drunk men and preventing senseless fights rather than preventing harassment of female clubbers. “I think apps like Tinder provide a safer environment for women—it’s a bit easier to filter out any baddies if you are behind a screen.”

    If millennials aren’t going to nightclubs, where are they going?

    Millennials are noted for picking authentic experiences over frivolous spending, so why aren’t they out partying? Isn’t partying an experience? The same anonymous survey asked millennials what they enjoy doing in their free time inside of going to nightclubs. Responses included boating, binge-watching series on Netflix, hiking, biking, traveling, paddle boarding, skiing, kayaking, drinking wine, frequenting rooftop bars, playing guitar, reading, movies, concerts, napping, relaxing, reading the news, walking around the city, discovering new restaurants/foods, hanging with friends, home improvement projects, happy hours, and beer festivals. Nightclubs? Nope.

    Millennials are a generation of adventure-seekers and thrive off the momentum of living for authentic experiences. They are a generation of foodies who love venturing into new restaurants and attempt to identify with various cultural experiences. Traveling to exotic locales ranks among the preferred expenditures of millennials. They would rather skip the club, save some coin, and splurge on a trip of a lifetime.

    Do nightclubs have a future in the lives of Millennials?

    J.C. Diaz remains hopeful that as long as people want a place to hang out, dance, and have fun with friends, the nightclub scene should prosper once again if they attempt to regain nostalgic, or ground-breaking themes. Diaz says that “the industry is definitely evolving.  You’re beginning to see people focused on fusion or flavors whether it be cocktails or food. You’re seeing new design elements and advanced LED technology. You can make your place look like you’re in the middle of the forest or in space. It’s becoming more of a real life experience when you get companies like Cirque du Soleil partnering up with a club.”

    People should be getting a lot more out of their nightclub experience than they previously had. Nightclubs used to be a single room with a dance floor, DJ, and a few colorful lights beaming back and forth. Catering to the ideals and standards of the millennial demographic, who are tech-savvy adventurers, nightclubs now come equipped with LED walls, LED stages, state-of-the-art sound systems, and exciting laser lights. Will this be the saving grace?

    Millennials have the power to make or break this industry. Millennials realize the notion of their time being sacred will decipher where and how they choose to spend it. Nightlife venues need to cater to this demographic and make their nightclubs a true experience worthwhile.

    • Show Comments (373)

    • Peter Duffield

      A very interesting article. I would also add that a sluggish economy with a high unemployment rate for millennials should also be factored in as to why the low turnout in nightclubs. Great article none the less.

      • Mary Anne Spigonardo

        I think you have the right people in clubs you will work out better!!??

    • ABC

      Intelligent, out of the box article!
      Congrats!

    • Jay Farber

      This author has apparently never been to Las Vegas or Miami

      • No Jay

        You apparently missed the part where he specifically mentions outside of hot-spot areas like Vegas or New York. Think the average millenial makes a journey to Miami just to party whenever they can? You’re missing a bigger picture, like the other 99.99999% of nightclubs in north america, that aren’t in Miami or Las Vegas.

      • Original Vince Carter

        Miami & Vegas are also tourist attractions where you GO to do a club while vacationing. Big difference from the old school “living for the weekend” club hopping tradition.

        • PrinceTim

          Preach on Vince !!!!

      • SirLizard

        Or to a writing class.

    • Brendan

      I totally agree that night clubs not as fun as they used to be. A friend and I tried to go out in nyc recently and we tried 5 night clubs. All rejected us admission, waited forever(up to an hour) or asked us to buy a table. For 2500$. Not just let us in, we will easily spend 100-200 on drinks. Not a 400$ of Moët like they wanted us to do. The problem is the people with money are denied access. And the people who are “cool” ,” friends with the door man” and “hot” don’t buy drinks. And mooch off of everyone else.

    • Colin Philip

      Interesting, although millennials are not the children of Gen Xers, they are the children of Baby Boomers.

      • Dana Cain

        Are you sure about that? I’m 43, a Gen Xer, and my sons are 19 and 20. Most of my friends are around my age with children anywhere from 2-25. My mom is 66, a Baby Boomer. Kinda old to be the (typical) parent of a Millennial, right?

        • Lady D

          I agree, but I am on the older-side of a Millennial- 29. But me and all my friends are children of baby boomers.

        • Ben

          I actually consider myself just a bit too early to be a millennial (damn kids get off my lawn!) (google: Oregon Trail Generation). My parents are 63 and 70. I think if you are late-twenties + you aren’t a “true” millennial which I think this article is talking about.

          My step sister and two nephews fall solidly into this group though (older Gen-X sisters). I am not sure any of them have even set foot inside a club.

        • A Millennial

          And the article considers your sons too young to be Millennials. The author uses a 1994 cut off.

      • Harry1818

        Some. I’m Gen X, born in 1970. My kid, born in 1992, is a millennial.

      • Hey now

        You nex to do your research. The children of baby boomers are indeed th e Gen-X.

    • Justin Case

      So, I read this and I was like ” True but the reasons are bullship.” Discover new music and not being able to have a convo? C’mon man. We went to the club to get one or all 4: get drunk, dance, meet people or just get some ass. Straight up. Social media killed the clubs. The newer generation can’t just socialize to meet new people . The guys can’t talk to the girls because they can’t take face to face rejection. The girls shoot down every guy cuz even a hello is considered “thirsty” because their waiting a 10. It’s easier to swipe right or left or post an ass pic, then pick out the best profile pic from commenters. They’ve lost and we aren’t teaching them “non-screen” socializing. So they are embarrassed easy and can’t take rejection. So we have generation of male/female online gangstas and offline carebears.

      • Burley B

        he’s right. young folk just don’t know how to meet strangers in public. it’s weird. I work on campus and I’ve witnessed how ‘socially awkward silence’ that once led to chit chat and nervous introductions, now are people’s “me-time” for their phones, and when that one kid without a phone says something like “hi, i’m carl, I just moved here, and i’m a freshman. are you a freshman”- he/she gets looked at like “weirdo, why are you talking to me, don’t you see me on my phone”

        • 10songsblog

          OMG! Berkeley campus is rife with this. Unless of course you already came with friends and have your group. The days of Animal House are over. If you don’t already have friends it is not going to be easy making any after a certain age. I personally have experienced how hard it is to break into social circles moving someplace new.

      • EDMSuperGirl

        Well put and sadly, very true.

      • Clay edwards

        You just hit the nail on the head

      • Clay edwards

        Jackpot

      • melissa s

        yup, bang on.

      • Dj John

        Exactly Justin!! You are so right! And the “online gangstas and offline carebears” line is perfect!!!!

      • Hank Yeomans

        Wow. This is the most accurate comment.

      • Sarah

        Can’t take rejection? I’m 29 and I would say majority of my gfs are in relationships. So when we go out it usually a birthday; stagette, or plain old girls night. Why does everyone assume people are there to meet new people or hook up? I can’t stand it when I’m just trying to have a few laughs, dance a little and get drunk with friends and strangers continuously come up to us with cheesy lines or trying to know my name. This isnt conceited – you just have to realize after 3 or 4 times I’m irritated my conversation with my gf has been interrupted, or that song playing I love I no longer can enjoy. It’s a lot. I get there’s no harm in trying to see if someone is single but I find when you politely tell them you don’t wanna be bothered suddenly you’re the bitch. And yes some guys are really cool about it and walk off. All I’m saying is not everyone is out to be hit on or socialize with new friends that night… And me being on my phone is a great tactic “please do not approach” and for the love of god don’t ask me if I’m having fun ( for the losers that use that line)

        • FLEXO1000101

          Justin was saying fellas can’t take rejection bc they don’t have the experience of recognizing when prior are open to approach or not. So after a few tries, they give up and don’t learn.

          Btw, fellas, you SHOULD use that “Having Fun?” line. Works as a good ice breaker if the girl is open to meeting you, and obviously nothing will really work that well if she’s not feelin you. But first things first, learn to recognize if she’s open or not first.

        • 10songsblog

          See that is the difference between generation my generation and prior largely went to dance. We might chat before going in the club. We might chat for a couple seconds on the sideline or way to the bathroom but lordy lordy we mostly DANCED 99.9% dancing from 9-3/4 AM some got shitfaced drunk but really I remember very few sloppy dancers even the clubs I go to now the sloppy dancers are usually the younger kids newly legal who look like the only way they will not feel awkward is to get blitzed.

          And I have NO idea where the creepers are being grown because that was not the epidemic young people make it sound like it is today. In 15 years I would count maybe 3 dudes as creepers. And this is gay clubs where supposedly we are ONLY there for hookups and sex.

          I think people are going out less because they are broke and dancing less because the music sucks. It is telling to me that empty floors generally get filled by older songs.

          • Amanda L

            We’ve painted EVERYONE as a creeper nowadays. It’s only men that are creepers by the way. We live in a society created by women demonizing men and it’s finally pervasive. A hello is creepy/thirsty. Saying hi to a stranger is annoying. Acknowledging you look beautiful after the monumental amounts of time you put into looking like you do is creepster behavior. A drink is to get you drunk..it’s probably spiked. You went out to hang with friends in a public place because…you don’t want to be in public.

      • FLEXO1000101

        Spot on. You should’ve written this article.

      • Reggie B

        I agree people are de-humanized

      • mineisbigger

        Maybe its douche bags like you who are oblivious to rejection and the word NO that’s turned nightclubs into new locations for Whole Foods and Walmart. There is a word for doing the same thing over & over and expecting a different result. But anywho…for what its worth you’re on point with your other comments.

      • mctrol

        You nailed it!

      • Richard Vasquez

        I have been a DJ since the seventies and still doing it. I have been driving Uber and my experiences have been wonderful. Mostly millennials take Uber and I can tell you I am very impressed with this 18 to 28 generation. They have little interest in the the clubs… but they do love new electronic music… the kind we like. The kind that is not played in clubs, They get their music from the internet. Contrary to common portrayal… they are not deficient in conversation… they love conversation. in my case they hate to leave my uber car. They are super respectful and polite. They are not spoiled and materialistic. I have never met these kids in clubs even though i was spinning for many of them.

        • Richard Vasquez

          The situation with clubs has evolved to this: The problem is that club owners are gravitating to drinkers and not dancers. Music that makes you happy and dance is not music that makes you buy drinks. I can’t blame them… they are struggling to survive… but the writing is on the wall as the article so professionally describes. The large clubs have really lost most of their clientele… some are closed who have been open for decades. The only large club in Miami that is doing well is a club that is camouflaged as a sex club and stripper club. Hello!

          • Songbird Maria Remos

            The old garage clubs in New York that didn’t

            • Ian Maddox

              Yes, bring back the rave!

          • Joe_Masseria

            The festival concept and the cheap flights have taking over.

            I am in Berlin and here small clubs/bars are relying more on creating social spaces where people can get involved, for example providing space for the activity of lesser labels / djs / musicians. A standard club just cannot compete with behemots like Berghain or the Festivals. Even formerly important clubs are nowadays full of tourists and kids.

          • 10songsblog

            The clubs I go to in SF are smaller are cater to niche audiences as opposed to trying to get single damn person in the place. The CAfe used to be cool but now that have resorted to go-go dancers because nobody dances to the shit music. Ruby Skye was always a joke that felt more like an awkward HS dance and people would should up nd not dance film a dude turning knobs. DNA is still pretty good but they are losing money. The End Up is just as greasy as ever but always on the verge of being shut down. More so because the new transplants are trying to kill the nightlife because they have to work in the morning. Also many I find are trying turn SF into a great place to raise kids, which it already was if you did your research on the best areas to raise kids.

        • Joe_Masseria

          Fully agree with you. Dj here too, 42. The new generation is amazing.

      • jane smithers

        As a said millennial, more what I took out of it is that we are broke from a depression and would rather do cheap stuff and when we do spend money it is more grand adventure things, unlike blowing it on over priced booze and shitty music that is to loud.

        • Laffin’atcha

          I bet you are a shitty tipper too…

          • jane smithers

            Waited tables for 4 years, bet I tip more them you.

          • jane smithers

            Also what does that have to do with anything?

          • Dingus

            And here the older generation acts like an immature child, when the millennial gave him/her a good reason as to why she doesn’t waste her life numbing her brain.
            I’m starting to think millennials aren’t the problem here 😉

          • madethistopost

            Make a stupid comment and run.

      • Simon Dion

        Same here. There is 50 % less nightclub than 10 years ago. As Justin said, social medias make social experience much easier and faster. In general – and we can’t blame them for this -, people look for easy and fast solutions.

      • Molly Erickson

        Wait, huh? I think you’re assuming a lot here, Justin. Not all millennials have ruined social skills because of social media…

        I’m 28 and I’ve always disliked clubs, even when I was younger (whether that’s something to do with my personality or generation is up in the air). Clubs are usually (not always, but mostly) filled with people who are seeking the things you mentioned above: getting drunk, dancing, meeting people, and trying (aggressively and sloppily) to get ass, usually embracing the idea of sexual harassment with wide open arms.

        …The reasons I (and my friends) steer clear of nightclubs are not because I’m socially awkward or because I think there are better places to discover music. I steer clear because people in night clubs are usually too aggressive and are desperately seeking attention in a way that really puts a damper on my night. Why would I spend a ton of money on a night out just to be harassed by guys or girls that I really don’t care about impressing? I think this comes back to the personality thing, but maybe not. I think one aspect many millennials have in common is a desire for authentic experience rather than shallow, meaningless money spending.

        Don’t get me wrong, I love to party, and I can absolutely take rejection if it comes, but angry drunks who have an inflated sense of self worth? Not worth my time, or the headache. I’d much rather spend a bunch on a night out with people who care about others and can hold an interesting conversation even if they are partying.

        Everyone agreeing with you here is probably older (or at least the older side of millennials) and not a part of this generation, and really aren’t taking a true critical look at millennials, but rather reverting back to “our way is the better way” mentality. some interesting info to consider: https://www.youtube.com/watch?v=LD0x7ho_IYc

        I’m not criticizing the way the previous generation enjoyed night clubs, but rather trying to point out the social paradigm shift as relevant and totally okay. We just experience the world differently because culture has changed. Not necessarily better or worse, just different. This doesn’t automatically mean we don’t have social skills (some of us don’t, but that has been the case in every generation).

        • Joe_Masseria

          Hi Molly, I agree with you, I do not think that millennials have any “problem” about social interaction at all. On the contrary, they are used to express their opinion freely and relate to each other in a much more free and authentic way. Generation X could be described as much more problematic in that way, actually.

          I would like to add, that the article is missing the most important point.

          The cause of the bad times for the night clubs is not generational or personal, it is actually macro economical… the ratio salary / life cost dropped down in the last 15 years due to the apogee of this stupid brain-less voracious global capitalism we are living nowadays, and this factor alone makes it dumb to spend the nights as we did in the past.

          People are picky because we don’t have other chance: “conventional” party is just too expensive compared with what we get for our jobs. And very often it is better to use the hard earned money in cheaper or better ways. The article totally misses the point. It is not a generational thing at all.
          I am from the former one and i came exactly to the same conclusion: nowadays clubbing is not worth it any more!

          And it is not that i don’t like it – actually it is my world! I am in my 40s, and i have been a professional dj for the last 15 years (and I still am), so i could directly witnessed this changes…also, I work and spend time with younger people, and i envy and respect them, because they are more informed than we were in the past, and that, logically, makes them choose more wisely.

          I love millennials. In general, the internet and social media made people wiser and more conscious, and this generation is the first one that grew up under a full blown internet. For me, that started almost in the University, and although i have been always a very technical guy, i can see that i am wired slightly differently.

          What does not change is that we are all basically the same, 100% adaptive organisms that squeeze the context for our benefit and our beloved ones. And while we enjoy wonderful lives full of gadgets, comfort and social media, there are each day more and more poor people who just cannot afford it. Hopefully things may start to change in a global scale very soon.

          • Luis Antezana (luckylou)

            Perfectly put!

          • Adam Westly De

            You said it right there, capitalism..

            • Amanda L

              yea…it’s cooler when everything is free right? That’s what it’s like at Mom & Dad’s place.

        • 10songsblog

          Well that did not use to be the case as I said above. It used to be people danced. Of course I agree music is shite so why pay for shite music and shite drinks. But that is all in the last like 8-10 years things have started to tank. But those millenials I do see at clubs seem so out of place… like they came because they just turned legal and then it’s like sooooooo what do we do now?

          They don’t know how to dance or are too awkward and self-conscious about how they dance or so image focused they don’t want to embarrass themselves. A far as I can remember my clubbing day in the late 90s when I first began going was basically Saturday Night Fever with house music. Like people danced their asses off. I don not know WHY it is more people just standing around or in SF those older creepers. But then again I see that mostly at larger venues. Niche clubs people fill the floor and DANCE baby!

      • 10songsblog

        OMG! That last line has me dying. LOL! It is soooooo true and I was born just as this was all being put into place. The technology, the over coddling, that safe space trigger BS. And for the record I still own a care bear!

    • Roc d beat

      It’s clear that tinder has replaced the old fashioned way of going out and finding a hook up. That is what it is .. Much easier to order up a date online. Not to mention cheaper and also no risk of getting in a fight or stabbed or even shot outside of a nightclub after getting ur shows stepped on and paying to much for drinks !! It’s sad but true

      • Tyronius Maximus

        Right!

    • Drew

      Netflix and Chill Insider?

    • JJ JackTheHouse Johnson

      Started clubbing in early 90’s. Started DJing in early 90’s. I do live broadcast events 2x a weekend on Internet radio station & will be doing fm guest mixes for local radio station next month. I still goto clubs but what I’ve found is clubs are notorious for overpriced drinks, top 40 music you can hear anywhere, and the cover charges can be forgivable if there is a prominent DJ spinning that night. Also another true story for many people is in fact the long lines out the door with nobody inside, the cliché need to be on the list or know somebody inside type mentality. The rude bouncers and staff can also play a huge part. I am known for the most part in my city whatever club I go to, but I also remember how I was treated out of town in bigger cities than mine. Clubs can be all about quantity or quality… for some reason it’s kind of hard to find both with decent drink prices… The old skool cliché VIP tables and bottle service is cool if reasonable priced. Ballers will spend to be top dog either way but celebrations with friends can be that much more obtainable and considered by more people if they weren’t being raped to pay 150.00 usd for a 30 dollar bottle of liquor they can buy off the shelf at the local grocery store. Presentation and bottle service is nice. The VIP seating is nice. The vibe must be nice as well. No good vibes off snooty people who act like they are better than everyone else. People want to club to have fun, dance, and be carefree with like minded people. rate an atmosphere that fosters that with kick ass djs and good music with cheaper drink prices and maybe a small cover at the door and you should be able to make money hand over fist by having quality and quantity of clientèle coming thru your doors! PS: Do I REALLY need to mention and quality sound and lighting system? In case some club owners forgot… that is MANDITORY. Peace out guys!

      • The Terrarizer

        ❤️ Couldn’t agree more.

      • Tone Williams

        JJ JACK THE HOUSE, YOU NAILED IT ON THE HEAD! I TOO DEEJAYED AND CLUBBED IN THE 90S AND STILL CLUB. HE COULD NOT HAVE SAID IT BETTER.

      • Erick Lee

        “The vibe must be nice as well. No good vibes off snooty people who act like they are better than everyone else. People want to club to have fun, dance, and be carefree with like minded people.”

        I agree with you on this one. This is key. Snootiness is a huge thing in what I’ve seen of club culture, and it is also something that alienates many people away from clubs.

    • Matthew McCahill

      There may be some truth to the story but the fact is there are more contributing factors such as bottle service. Why did bottle service change nightlife?
      It divided groups into their tables and socializing became a thing of the past. No body breaks out of their groups, one person usually pays and because the tables make so much revenue dance floors have all but disappeared from nightclubs. One last point of my rant and ill shut up is the relevance of VIP rooms no longer applied. Cant have a vip room when everyone at a table is VIP so now the cool crowd can’t be separated and if the cool crowd has to mingle with the regular crowd it diminishes the vibe.

      • JJ JackTheHouse Johnson

        I get what your saying. The VIP isn’t a bad thing but could be less over inflated is my point… Or create the uber VIP room and charge all you want, doesn’t change the fact that unless you have regular VIP paying customers to support the club… or if you don’t have peoole in the club to be VIP over, there’s supposedly less customers going to clubs in general according to this article. So they want to know overall reasons why people are differing from nightclubs. Simply put, overpriced drinks & cover sharges, lousy customer service, and atmosphere I believe are the main culprits.

    • Ben Schwartz

      This is an interesting read. I’ve seen so many people share it, probably since I follow a significant amount of nightclub and bar people. haha

      What’s interesting though, is the unanswerable question, which came first, the chicken or the egg? We all know that nightlife is a celebratory occasion for most… And, if you work in nightlife you know the best customers are the ones celebrating (a bachelor / bachelorrette party, birthday, anniversary, promotion, retirement, financial gains, a new business, etc… ) Now, my question is… If for one year, nobody would have birthday parties what affect would it have on nightlife? Or, weddings? Those are obviously unrealistic, but what if for one year the stock market went down, or there were very few promotions, or nobody’s retirement was compounding… What effect would if have on nightlife…? Then all of a sudden, you understand why nightlife would be reduced in the recent years. Not necessarily because of the generation, but instead because of the economical and general outcomes of our everyday life.

      Since the decrease in personal celebrations, nightlife has turned to entertainment. All of a sudden, we put the pressure on the venue to create reasons to celebrate. “Celebrate seeing your favorite DJ, or Entertainment”, which is fine but it’s the reason for most venues to close. Venues have recently put so much attention and cash towards creating reasons for the public to celebrate that it’s reduced the amount of attention and cash towards actual experience during the celebration.

      Hence, my answer: more weddings and birthdays 😉

    • Cam Co

      Ya not a fan of nightclubs… No sense in getting jumped by multiple guys just because they are jealous my fiance doesn’t want to dance with them. On another note, anyone who knows good music doesn’t go to nightclubs because it’s all top charts bullshit… Which is generally not good music at all.

    • David

      How young does this writer thinks Gen Xers are when they have kids? It partially destroys the point this article is trying to make. Extremely few Xers (people born 1962-1976, using this article as a guide for the end range) have kids that are old enough to be in this article’s Gen Y age range (1976-1994)? Most people consider Gen Y folks born between 1982-2002, which makes more sense considering Gen Xers age (ultimately 1987-now would make more sense if we’re really talking different generations). Since the average age a mother is during the birth of their first kid since the 1980s is roughly 25, the age of children from Gen Xers would be roughly 14-28; basically half of the people this age don’t go out to clubs because they’re not 21 yet. :/ There are likely more baby boomers who have kids born between 1976 and 1994 than Gen Xers. Perhaps the article should be comparing those who indulged in discos in the late 1970s (not Gen Xers) to their kids nowadays. Oy.

    • Kristin

      Great Article! However the font color and font are really hard to read on this these Gen-Y eyes. Consider revising please 🙂

    • Drewboo

      And fifteen years after all of that happened and was actually true, this article has been written.

      Millennials still go to nightclubs, but for different reasons. They don’t go to shitty ones their parents went to so those are closing because Tabatha Takes Over was not able to get to them in time to inform them how to not be shitty.

      We go to nightclubs now to listen to music essentially and chit chat/gossip and get some dance moves in. We go to make appearances and maintain acquaintanceships. It’s easy, it’s convenient. Online dating started in the late 90s, it’s not a news story. It has no bearing on 2015 except people think it does.

    • Tyronius Maximus

      Back in my day (The (90’s), Bars nd Clubs were places were people went to hook up and meet people. We were raised to social, and we didn’t have smart phones and the internet back, so we were forced to go out and socialize. The music was also better, and music made you move and dance. Going out to the club and bar was out way to blow off steam after a long work week. Back then, the fun was out in the blubs

      Nowaday, people meet up on the internet, and make plans online. If they do go to clubs, they are there to either be seen or to hang out with friends.

      Technology and texting, is how the 21-38 crowd socialize.

      That’s the truth–Ruth!

    • John Steel

      I agree with many of the comments previously posted. Club owners and promoters have cut their own throats. Ridiculous cover charges, insanely over priced drinks and a snotty attitude on the part of entitled employees. Not to mention much of the time lousy music. I have noted some time that if a club brings in older DJs,who play old school trance the club sells out. But the next night the club will go back to the same obnoxious crap from DJs who don’t know Darude from Beethoven.

      There are still great thriving club scenes, but they cater to specific genres. Generally they are run by promoters from the scene, not club owners.

    • Bob

      It seems the ‘gangster’ mentality of Rap has given ‘going out’, spending money on poor service, a ‘hostile’ environment hampers ‘clubbing’. ‘Good riddance”. Add to that the cost of a DUI as you leave the parking lot which makes for a ‘groovie overnighter’ in jail and $1500 bail. That’s OK the entrepreneurial “Millennial’ will open their own ‘hot spot’ . This is a generational ‘passage’ and life on earth is just fine.

    • Chris

      It’s called growing up. It’s just sad if you are over 30 going to the club.

      • nope nope

        The only people I know of that do it, are over 30. They are the only people who can afford it. Either them, or people with rich parents.

    • Melanie

      Too bad the yearspan it gives for millennials is WAY off. Millennials weren’t born until the mid 80s.

      • The CPT

        Exactly. That had me scratching my head.

    • tata

      Also keep in mind that this generation is juggling a lot and a lot of people don’t work regular 9-5 jobs anymore. I don’t remember the last Saturday I had off to go out because I work a static schedule. A DUI would also destroy our lives and we can’t all afford cabs back home.

    • “Digital” DJ VIc

      problem here where I live is the so called clubs are all copying each other which wouldn’t be bad if they all started copying one that had a clue as to what a club is supposed to be…. the old sound guy saying, shit in shit out applies here… you copy a dump all your going to do is create another dump…….as the article says, something I been saying for years and years…….. A CLUB SHOULD BE GROUND BREAKING, A CLUB SHOULD HAVE ITS OWN IDENTY amongst the neighboring clubs and its IDENTY should be BETTER then NOT the SAME AS the neighboring clubs!!!!!! Give the audience a reason to come to your club and they will come!

    • Dra

      Quick to blame us millennials when it was you gen X people who screwed the economy. I’ve never been to the “club” because I’m broke. I’m broke because of the broken economy you guys handed us. Don’t blame us for not blowing away money we don’t have. We’re “adventurous” cuz all we can afford to do is walk in the damn woods. You guys worked the same minimum wage jobs we have now, but you guys could pay off college and a house with them. You could raise a family with them. I can’t even afford myself. Screw your logic.

      • Austin

        This is the truest shit. People need to realize it’s not the 90s anymore and if they want to make some money they’d better figure out how to cater to the 1%… the middle class isn’t dropping money on anything it doesn’t have to, at this point…

      • Specks

        Dude, don’t blame the Gen-Xer’s… Blame the Baby Boomers… There the ones that have had the good life… Regardless what this article says Gen-X was 1964-1982… Yeah maybe a few of the Gen-Xers that were born in the mid 60’s have had a pretty good run but for the most part Gen-X is the forgotten generation… Was all about Baby Boomers and now its all about Millenials

    • joedrunteck

      This article made me happy! I am going to join tinder right now 🙂

    • kenny

      I have no idea what all this VIP service and bottle garbage is about. Is this a New Years Eve and New York City page??

      I grew up going to clubs, born in 1973. We spent $2-7 range to get inside. Or it was FREE.

      Once you were in, might expect to pay $4 for a shot, or $9 for a really strong Long Island. $4 for a Heineken. No special VIP tables and bottle service.

      We went to socialize, to dance to under ground new wave music. Be with people like us. A scene.

      My assumption is it is a few reasons. #1 many do not drive anymore. No desire to. The USA has poor public transit in many areas, and many have zero desire to pay $30 to take a cab home. The risk of a DUI is also not desirable and that is a good thing. Some do ride a bike, in cities that are designed to create access, but that is almost not existent in many others.

      Add late night bus service, street car, train, and better bicycle infra. More Car Share.. part of the desire to own less, includes letting go of auto use.

    • nope nope

      The main thing that sets millenials apart from earlier generations, is earlier generations liked to spend money on things like bars and nightclubs, millennials prefer to spend money ion things like food and shelter. This is chiefly due to the fact that the economy is completely and irrevocably fucked and is getting worse every day. Young people especially have a hard time procuring the essentials and have a bleak future to look forward to.

      Nightclub owners should focus on high end establishments that charge $500 for cover and cater strictly to the elite, because those are the only people benefiting from all the economic growth.

    • Jazmyn Adelle

      I had my fix of nightclubs and nightlife when I was younger, being one of the “millennials” as they call us born in the late 70s I just find an evening of wine and relaxation or some atmosphere that is extremely chill at the top of my enjoyable list. I also prefer to go someplace with live music if I am going to head out and not many places appreciate the art of live music anymore so it’s hard to find, not to mention music just isn’t what it used to be…

    • Sydney Cartel

      Justin Case nailed it

    • John Franco

      I agree with the article, but the new generation wants nice things but have no motive to be financially wealthy like generations past. I am 42 and I am use to paying $25-$100 to get into clubs and dressing nice. This generation wants VIP for Dollar menu prices. They want Luxury, high tech clubs and shows but cry at $20 covers. Of course clubs are down. Have you been to any Dance Club lately. No one dances with each other. They just bounce around their 4 group of friends and interact with no one. Might as well stay home and spend no money on cheap netflix, outdoor hikes and home made thrills because they are cheap and have no money.

    • brian rosenberg

      I am doing this 30 years. in some places like suburbs ( long island) we have lost our 20 to 35 year olds . 40 percent have moved. they cant afford housing and the job market sucks. DWI has not been mentioned here. too expensive taking cabs and now those who do drive wont have more than a drink …saves lives …kills business. when I was young we all drove after drinking . it was stupid but the biz boomed. today a man cave is better than a club most nights. you never had 800 channels of tv as a kid in my day. we had 8 channel’s and we could only see local games and Monday night football. now you can have everything you want right on your couch and tv or even your dam phone . ever watch 4- 20 something girls at a table? they are all texting people that are not there!!! lol . its a lot of variables but where I make my living this is the main reasons. it used to be cool getting in the door on the list. now its not the in thing. how about dress code. Saturday night was an event. you bought new clothes and got a hair cut Saturday day and planned the night all week. today its hats and jerseys and jeans that don’t fit. it went from jackets required to no sport jackets allowed lol .its no longer sexy to be a player in the club. HERES THE LAST THING THAT RUINED THE CLUBS . THE BIG TIME DJ THAT COSTS 20K TO SPIN. NOW WE HAVE TO CHARGE 40.00 TO GET IN AND THE ROOM IS NO LONGER THE STAR. the day people call your club and say ” who’s spinning next week” is the day you are on your way to chapter 11 . the following week when you have your 500.00 resident back people call and you say ” dj Joe blow” and they hang up and don’t come. we had 50 NIGHT CLUBS ON LONG ISLAND IN THE 80S …NOW THERE ARE 2 AND THEY ARE ALMOST DONE.

      ITS OVER FOR NOW FOLKS IN THESE PARTS. I HAD TO OPEN A AN UPSCALE STRIP CLUB TO MAKE MONEY AND I ALSO DO CONCERTS WITH LIVE NATION. BOTH MAKE MONEY. SEX STILL SELLS AND PEOPLE WILL COME TO ” SPECIAL EVENTS” NO MORE WEEKLY PARTIES. THEY PICK AND CHOOSE WHAT THEY LIKE AND WHAT THEY SPEND.

      ADAPT OR DIE ….IF YOU MADE IT THIS FAR IN MY RANT THEN CONGRATS…YOU MUST REALLY CARE.

      • Xtine

        I agree, strip clubs are still bumpin’ no matter what. Maybe they should start hiring real DJs instead of the usual awful “strip club DJs”, to break new songs to the girls who work there and the guys who frequent the place. Since they are the only venues left….use them!

    • Art_Vanderlay

      Meh, This article is partially right, but the comments are more correct.
      Gen X Gen Y & Millenials still go to clubs, all for different reasons.
      The bottom line is if theres no pussy in the club, Gen X wont be there to tap it (thanks to their massive cash reserves.. sorry Gen Y, we got the Baby Boomer Scraps you have to wait till your parents die before you’ll have any financial freedom.. if ever)
      Gen Y(who are still paying off their loans or crying that they aren’t smart enough to get out of their financial situation) are still figuring out if they’re gay or not.
      Chicks dont want a poor crying dude, they want to be pampered. Cash up to buy in dudes. Also you dont have to be a 10 to win it.. most Gen X males are old AF, but they still get plenty of nose rash and fish breath.
      Millenials haven’t got a damn clue about socialising F2F, which isnt too bad for Gen X, because its all Jail Bait anyway.
      Bottom line, ill say it again, clubs – cater for the babes, and you’ll get the money spenders, fuck the rest, let them nerd out on their Deadberries.

    • Mike ahuja

      Very interesting article, and the concepts and vibe of most clubs these days are lame and lacking anti mainstream – most simply put are not cool and a waste of money – u make it cool well ppl will go

    • Richard Parrilla

      Speaking as a Millenial myself (born in 1986), it is rather hard to talk to anyone about anything when you’re trying to compete over loud lasers and thumpety thump. Plus loving in Atlanta up until I was 23 1/2 I found no real place at all for anyone that wasn’t the upper crust or on their way there. I left for San Antonio in 2010, disappointed that there was still no place for someone like me in the night time, and that everyone just seemed to be copying each other’s 20-song playlist, and it wasn’t even the top hits of the day.

      I tried DJing briefly late 2010 into part of 2011, and was able to break a few new songs into the San Antonio market, even doing live remotes for my internet radio station, Merge98FM. Sadly, my format would totally not fit with today’s nightlife. I refuse to play rap, Spanish, or dubstep, and I have since found a niche doing markets and swap meets instead. At least there I can use the power of internet radio to tell the world about the wonderful things being made here in San Antonio.

      An offbeat swap meet or marketplace would probably fit the whole experience vs possession paradigm wouldn’t it?

      Anyway, those of you reading this and want some music for your marketplace and maybe some promotion for your vendors, I don’t charge since it’s public (private I charge). I’d love to come over and show you what I do and how Merge98FM can work for you, and if you like what you hear, contribute to our tip jar, to be passed around after at least half the market has finished. How much is contributed depends on whether I broadcast from tour market qs often. No charge means no obligation to fill a dance floor or play anything obnoxious, but I do take requests and will play it provided it isn’t too far off from Merge98FM.

      I wonder if this will become a thing. I seem to be doing OK between Austin and San Antonio.

      • Xtine

        Hi Richard, I sympathise with you. I also refuse to play rap, etc except as a joke now and then. I’m into Goth/Industrial music which is quite a strong scene in Europe, Scandinavia, South America etc and survives as a niche in the States. I also refuse to do stupid stuff like post my playlist online – DOH! In other words, if they want to know why my sets are so good, they have to GET OFF THEIR BUTT AND COME OUT. IF all DJs would stick together on this, it would be more of a motivation to get people to come out, AND it would discourage the problem of any old schmo downloading songs and calling themselves a “DJ”.

    • kevin Dailey

      I have been working in the Club Business for over 20 years in LA Miami, NYC as a promoter, and event producer and have been to 100s of MAJOR clubs around the world from Europe South America, Asia and Russia .and here is the REAL problem. IT’s the CLUBS them selves Today THEY SUCK Nothing more than a bunch of DARK BLACK UGLY PIECES OF SHIT!! EVERY BAR AND CLUB.. Ass brown furniture lame LED lights and the same Gothic crap.Same Chandeliers, EVERY CLUB EVERYWHERE.. Back when I started in the mid 90s it was the CLUBS that made the DJs NOT the DJs making the club. They focused on stylish design and themes and the MUSIC was only ONE element of a complete experience. Clubs had Ambiance and a vibe.. There wasn’t just some lame LEDS and lasers behind the DJ in a black cave like today. WE created themes and used video projection units with killer CONTENT projected onto scrim making the image float in space and we REDECORATED the club and had choreographed dancers. The clubs were bright and colorful In Miami when Nikkii Beach first opened it was white and Perl was white with an Orange Fur wall and and killer lighting. Opium had an Asian theme and Mint was Mint green with Palm trees running down the middle in the club with 8 10 foot round white plastic Frisbee shaped lights suspended from the ceiling that chanced color. The whole club would change color from purple or green or blue creating a completely different vibe instantly.. SO the mood would change to match the music, You had bed..It was white with fabric and was the first club to use beds to lay and sit on.. In NYC Twillo had Geiger the creator of the Alien from the movie design the VIP room. As time passed we had to spend more time COVERING up the garbage because clubs became darker and uglier over time as club owner cared less and less about the vibe and more about just getting a name DJ to play.. Now the clubs are ALL THE SAME Same music an the same ugly cave and there is no vibe to the point that they don’t even put a light on the DJ. I was just at Exchange in LA to see Claude Vonstroke and Victor Caldarone at Sound and they ware in the dark.. YOU COULDN’T”T see them It was a JOKE… SO it’s club owners that are doing it to them selves because they DON”T GET IT and club goers aren’t as interested..

      • Xtine

        I fully agree that today’s owners don’t “get it”. They don’t consult with Nightlife Experts who have been in the business 20 + years BEFORE they design/plan/decorate their clubs. OR, the crowds dwindle so much that now event producers are stuck working with yokel small club owners who are “doing it for a lark”, “doing it for a tax write off”, etc etc who don’t know and don’t care what it is supposed to look like/be like, how the crowd flow patterns are supposed to go, what the patron sees/hears as soon as they walk in the door, etc. How they could squander millions to get a sub-prime result is beyond me. There really needs to be workshops for future owners/managers so they can ket key tips ahead of time and not do things that are just DUMB.

    • Scotty B

      While Tinder has made people lazy and less interactive, this story FAILs in one big way.

      There are more nightlife options than ever before. More lounges, ultra lounges, bars, bistros, coffee houses, high end movies theatres, adult arcades like Dave & Buster’s plus the technology that allows everyone to be a DJ rather cheaply and have a set up for house parties.

      All of this was not nearly as readily available in the 90’s, 80’s or 70’s with the age of the aforementioned “discotheques”.

    • Nightlife Organizer

      All the answers this article gives are really not the reason why many nightclubs are hurting. The answer is actually just 1 main reason. Music Festivals.

      The target demographics for nightclubs is really the (21-30 for male) (21-28 for female, with a 10% disclaimer for ladies underage who get in somehow). With that being said, this generation started going to music festivals like EDC, Coachella, etc. Younger crowds usually set the trend, and nowadays, more and more people tend to “save” this experience for major festivals which are happening more frequently. The change in the music industry as well. EDM/Trap, replaces the traditional Hip Hop/Pop scene more and more. People save up money now to see “Kaskade, or Tritonal” at stadiums. The money is there (economy isnt doing as bad as it was), its just that the disposable income for college students, post graduates and the newly working professional only has so much they want to drop at dance experience.

      Also, the older generation 77-89, are settling down. (Marriage, steady relationships, etc).

      So with that being said, the “music/dance” scene is simply evolving. As the younger generation gets older, they go to Massive festivals and go to the occasional nightclub when a popular (EDM dj is playing) and special occasions (like the article mentions…bdays, bachelorette parties, etc).

    • carlos

      I frankly don’t think that it’s that people can’t talk over the loud music because I’ve been going out clubbing since the mid 80’s and have never had a problem with the litany of problems mentioned in this article: loud music; the drinks; tables; getting into clubs; etc.
      I think the kids are just not social. They are used to socializing behind the security and comfort of the Internet. Face to face socializing is difficult for them as they have not developed the social muscle to go out and meet people; some of whom you won’t like; some you will like. Social interaction in an environment like a club can be daunting to a person that has grown up socializing in large part in a nice controlled virtual reality environment where you don’t have to even be dressed or showered. On the net you can switch up social websites with a click of a finger. In the real world you need to go get cleaned up and get dressed; get to the club and make your way in through the line and metal detectors and frisking; get your coat checked at the coat check; get a drink and feel out the place. After all of that, If you don’t like the place, round up your friends if you are in a group; convince them to leave the club; get to your car; avoid police looking for drunk drivers; find another club and maybe look for parking if they don’t have a lot; get on line and pay to get in and then try to get comfortable in the new environnent.

      There is a huge difference in real world interaction and virtual interaction. Real world interaction can become tedious to a person that hasn’t had to do all the little minutia needed to socialize in a real world environnent.
      Patience and equinimity is the key. They don’t have it for real world social interaction.

    • Jeremy B

      Yeah, we should listen to the media mantra and spemd our money on ‘experiences’ – cheaper for advertisers to produce and they can sell us all the expensive disposable accessories for our ‘experiences’ like 200 dollar hiking poles. Gen X and Boomers used sticks they found on the ground.

    • K.B.

      First off I’m not a Millennial. To catagorize 1977 to 1980 into mellenial is actually insulting. I’m GenX I was raised as that, that’s what they called us in school growing up. I’m part of the Industrial age of the first VCR, cordless phones, the first car phone, the brick of a cell phone, beepers, Atari, Nintendo, Macintosh, Gateway and so on. My parents are Baby Boomers.
      Now to your artical. Being almost 40,… 38 to be exact I stopped going to clubs when I was 30, why do you ask? Because I grew up, money was more important then high priced drinks, bumping and grinding with someone you wanted to get away from and then being able to have a conversation. My generation started working at 16 so we had money to spend on stupid stuff, gas was only $1 a gallon, so driving was nothing. We also got married, and have families. Now let’s talk about the true millennial age. I’d say 1990 to now. They live off mom and dads money, they probably still live with them. Gas is now $3 a gallon if not more, they live on their computers and venture out to the coffee houses, and town bars. I’m not sure where you did your research but I think it’s pretty lame. Also the music these days suck. My generation,….. GenX had way better music, we use to be able to sing to our music, the music these days is just to electronic, and repetitive, ugh so annoying. But then again each generation is different. But please don’t put me in that category as I’m far from a melennial. You need to review your dates again and make sense . Baby boomers gave birth to GenX & Gen Y, Gen X gave birth to melennials and GenY falls into the millennial time factor. I hate sloppy research.

    • Mia

      You can always tell who isn’t in the Gen Y/Millennial age group. We are not all lazy, antisocial freeloaders. The truth is, we’d rather splurge on an experience at a club while on vacation in Miami, Vegas, NYC, etc. Why would we go to nightclubs as repeat customers? To see the same drunk people every weekend? To waste our precious free time with rude or slow service, long bathroom lines, and someone inevitably spilling something on us? No thanks… house parties or a place with a conversation conducive atmosphere is more appealing.

      • 10songsblog

        LOL! So you whole group get stereotyped as lazy and selfie obsessed and then you in turn stereotype the older set and the cycle continues.

        You clearly have not done much regular clubbing if you think it is all rude drunk regulars. I can tell you from personal experience that you have to try out different spots and different nights at each spot to find your fit. Of course THAT takes work and effort beyond, say reading a yelp review.

        And if you think all staff is always rude. The people I see getting the most shit from staff are young because they have NO DAMN patience, to be let in or to get drinks. Also have you ever tipped a door man at a club even a dollar? It is not required at all but I guarantee you make friends quickly that way if it is genuine. And who knows be nice and you may even end up on the guest list!

    • Rasool Verjee

      As a 60 plus “millennial” who frequented the likes of Tramp, Regine, Chinawhite and ventured into a failed nightclub business I agree. The future is in “experiences”. Immersive, and interactive events the best example of which was The Betrayers Banquet.

    • millenial

      I would go clubbing if it was roller skating, and disco, or fun dance styles. Something more engaging than packed in a room full of loud music and drunk people, that you could see at a festival done by the real deal.

    • Britte Millee

      Sounds like the same basic laws of supply and demand to me: self-esteem, state of economy, people finding better options, and greed killing business. So many better ways to celebrate life and music via festivals, house concerts, and other specialized venues who offer less risky environments and more bang for the money spent

    • Cutecap

      First of all….. Not all millennials parents are damn generation x, I’m 26 I was born in 1989 so clearly I’m a millennial but my dad was born in 1955 and my mom 1957 clearly they we baby boomers my oldest half brother is a gen x and my other half bro and sis were born very early 80s but I don’t consider anyone born before 85 as a millenial but that’s just my opinion, so yes baby boomers DO have millenial children,(this comment bothers the f$ck out of me) 2nd I stopped going to clubs my soph year of college because everything got repetitive no one broke new music just same top 49 crap and because yes the money to get in especially them calling vip section as just two bar stools I hate that crap no one dances they just stand around and stare which I hate I live in Atlanta ga and even I noticed the change I do however go out to eat a lot but I have always been like that .shi!ttyjob pay no matter what field because some feel they are not getting what the pay use to be for that field years ago,expensive living costs (majority not all but majority of the rent in Atlanta for a one bedroom is over 1100 now not even in the best parts of town either wasn’t like that 6years ago); long ass work schedules to make up for that job pay and of course student loans are main reason I hear(I know not all) from other millennials as to why they don’t go out and opt for other things

    • Mark Diamond

      Curiously, as the article states, two of the reasons folks aren’t going to clubs is because of long lines and being pushed around in a crowded atmosphere. If not many folks are going out, it would seem there wouldn’t be lines or crowds. I hope that people of all ages will continue to go to and support venues that offer live music, instead of the dj scene. People of all ages should still want to hear, watch, and experience musicians creating music in front of them, and where the audience can be a part of the creative journey.

    • Shea Tighe

      This article portrays milleniels as the most mature and in touch group to ever walk the earth – In my experience a vast majority don’t read the news, are quite selfish in their extracurricular endeavors, and get more wasted and look for the “hook-up” more than any other demographic out there. No mention of the over-the-top drug and alcohol fueled binge festivals like the yacht week, burning man, ultra, adult spring break, etc. that these kids go to instead of night clubs. Please don’t put mellenials on some sort of enlightened pedestal – it’s silly. The activities you described they take part in like kayaking, and reading a book is from faulty data if you ask me. If you were asked how you spend your free time as a millenial, would you honestly say “get wasted and hook up”? No, you wouldn’t. They are also rhe most ill-informed group of people I’ve interacted with. And btw, I’m 31.

    • Erick Lee

      I guess I’m not surprised if night clubs aren’t doing as well lately, but raves and large scale music festivals like the Electric Daisy Carnival are thriving like nothing we have ever seen before.

      Just 2 cents from a millennial: I’m 28. I only go clubbing once in a blue moon now if enough friends ask me to go. I do kinda find it fun, but the fun factor I get at clubs simply no longer justifies the cost. I also no longer really have the time or energy to go and get drunk every week. Time and energy is precious, and I want to spend what I have only on things that are most worthwhile. Raves and music festivals on the other hand are special occasions that don’t happen as frequently, and my experience, they are a MUCH BETTER bang for your fun-factor buck. I recommend everyone to experience it at least once in their lives. Age doesn’t matter, because (although not perfect), things like peace, love, kindness, respect, tolerance, and freedom of self-expression are driving forces of rave culture, which is one of the main reasons why I love it passionately.

    • Mark

      They are broke end of story. They voted for it and next time the article will talk about how they don’t eat anymore. It is called Socialism.

    • bob

      First of all money of the younger generation are making minimum wage 9.00 an hour .So if club owners would drop there prices to the level these kids can pay am sure they would come out to play .

      • TomL

        I think the economy is playing a bigger apart I agree. But 23% of millionaires are millenials so someone is making money..m

    • Cade

      Millens are very materialistic and an entitled generation..Not Gen X.

      • TomL

        I actually think the opposite is true, millenials prefer experience over material things.

    Comments are closed.

    You May Also Like

    Holly’s Survival Saving Skills Revealed

    How do you decide what you should and shouldn’t spend your money on? What ...

    7 Effective Marketing Strategies for Small Businesses

    Whether you have just opened up a small business or you run an established ...

    Subscribe!