New Theory hosted Mario Natarelli who discussed the connect of Brand Intimacy.
Mario Natarelli, managing partner at MBLM, came onto the podcast to discuss the concept of Brand Intimacy. Brand intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand.
In MBLM’s Brand Intimacy 2017 Report, which is the largest study of brands based on emotions, MBLM found that the most intimate companies exceeded the revenue and profit of both the S&P and Fortune 500 for the past 10 years. The most intimate company is Apple, followed by Disney and Amazon. Mario and Tom discuss the top brands and also what other companies should be doing to form a better connection with their customers, and why this is fundamental for growth. This does not just relate to big brands but for entrepreneurs and small businesses alike.
Check out this must listen podcast:
To learn more about Mario and Brand Intimacy, go to: http://mblm.com/
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